Nokia and Microsoft just ended their joint press conference, in an effort to explain the acquisition the companies announced earlier today. As with any major announcement, especially with a brand like Nokia which invokes a lot of emotion, the reactions were predictably.... emotional. Risto Siilasma probably said it best, at the joint Nokia press conference in Finland - The acquisition is "Rationally perfect, emotionally complicated." which we wholeheartedly agree with. But what drove the companies towards this deal? Why did Microsoft buy Nokia? What's in it for both the companies? We try to explain with two points of views, read on. Why Nokia entered the deal The Smartphone market was going through a fundamental change. The Industry was becoming a duopoly with many established companies disappearing, like for example HP/Palm. It was also clear that the strategic shift to Windows Phone meant that the company cannot do it alone in the devices and services arena. Apparently, the Nokia board has been evaluating the options ever since Microsoft introduced Surface, which is considered as a tectonic shift in the broader Windows Ecosystem. They decided that the best opportunity for a device business to prosper is to be a company with tightly aligned OS+Devices+services, which ...Source: http://www.fonearena.com/blog/80268/why-the-microsoft-nokia-acquisition-happened.html
