One of the major features of the recently announced Apple iPhone 5s is the company's own A7 chip and its 64-bit nature. However, according to Qualcomm's senior vice president and head of marketing Anand Chandrasekher, the 64-bit architecture of the A7 chip is a "marketing gimmick." "I think they are doing a marketing gimmick. There's zero benefit a consumer gets from that," states...
Source: http://www.gsmarena.com/qualcomm_vp_apple_a7_chip_is_a_marketing_gimmick-news-6894.php
