The first BlackBerry got its name thanks to its characteristic keyboard - the keys made it look like a blackberry. That keyboard arrangement, with keys at the bottom, was an ergonomic win and became a trademark for the company. The BlackBerry KEYone is a return to that legacy, after the company lost its way in the torrent of touchscreen-only phones that washed away its market share. The square grid of the QWERTY keyboard doesn't look like the eponymous fruit. However, if you look closely, the keys still have a 3D shape that follows the arc of your thumbs as you move to type at a blinding...
Source: http://www.gsmarena.com/weekly_poll_blackberry_keyone_serves_a_hardware_qwerty_will_anyone_bite_into_it-news-25385.php