Japanese carrier KDDI has confirmed that the next iteration of the full-priced Apple iPhone will be named the Apple iPhone 5S; on the carrier's website is a listing for the phone, which is expected to be formally introduced on September 10th alongside the budget priced Apple iPhone 5C. Expect Apple to throw away the guide book with the "rulers" that it previously had adhered to when it came to its number one grossing product...
Source: http://www.phonearena.com/news/Apple-iPhone-5S-name-confirmed-by-Japanese-carrier-KDDI_id46921
Source: http://www.phonearena.com/news/Apple-iPhone-5S-name-confirmed-by-Japanese-carrier-KDDI_id46921