One of the most important apps on any Android phone is also one that you almost never talk about unless you're looking to change it: the launcher. The stock Android launcher is something that doesn't get updated nearly as often as some of the other apps in the system, at least it isn't updated with full version numbers often. But, it looks like the stock launcher in Android 4.4 is being bumped to version 3.0 and may come with a new name - Google Experience...
Source: http://www.phonearena.com/news/Is-the-Android-4.4-launcher-called-Google-Experience_id48228
Source: http://www.phonearena.com/news/Is-the-Android-4.4-launcher-called-Google-Experience_id48228