Brand value is an intangible but important asset - it shows marketing strength and loyalty among consumers. Apple holds down the top spot for many years running and its meteoric growth shows no signs of slowing down. Google - or rather Alphabet, the re-organized company - finally overcame Samsung and claimed the second spot (the Big G had been behind Samsung since 2012). This pushed Samsung to third, the technology giant showing only modest growth. The South Korean company is at just over 50% of the brand valuation of Apple. Besides Google, Amazon was the big winner. It grew a...
Source: http://www.gsmarena.com/apple_is_the_most_valuable_brand_google_jumps_over_samsung_for_second-news-17235.php
