Last year OnePlus unveiled the OnePlus 2 smartphone in a VR launch event for which the company had previously sent out cardboard VR headsets. Well, for the OnePlus 3 launch the company is now giving away 30,000 of its Loop VR headsets (shipping's on you). The Loop VR headset has been co-developed with AntVR, OnePlus co-founder writes in a blog post, to provide "a more robust, immersive and comfortable experience". The headset will transport you to OnePlus' space station (called The Loop), where you'll not only be able to watch the announcement, but also order the OnePlus 3 right then...
Source: http://www.gsmarena.com/loop_vr_headset_is_the_vehicle_for_the_oneplus_3_launch_vr_shopping_this_year-news-18357.php