Developer of #1 iMessage sticker app - Phoneys - was served a notice by Apple regarding the nature of the app and given a week's period to change it. Phoneys lets you place stickers that look like iMessage chat bubbles with different text in them in the conversation such that it looks to the other person as if they sent that text to you. It's sort of a prank app, which Apple no longer seems comfortable with. After the app shot to the #1 position, the developer got a call from Apple's lawyer, where he was informed that the app was breaking some guidelines by using blue chat...
Source: http://www.gsmarena.com/apple_changes_stance_on_imessage_prank_sticker_pack-news-20827.php