Android is by far the most popular smartphone OS - 7 out every 8 phones run some version of it. And yet its purest form, a Nexus device, is anything but dominant in the marketplace. A rebranding effort sees the "Google phones" change the name to Pixel in the hope to change the popularity as well.
Source: http://www.gsmarena.com/google_pixel_and_pixel_xl-review-1503.php