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If you're going to have an iPhone - and our poll shows that maybe you don't - get the iPhone X. The iPhone 8 and 8 Plus barely registered on the charts - they didn't improve enough, making them boring (not a great thing for an expensive phone). The voters liked the iPhone X, it's a massive departure from the traditional iPhone design that has gotten quite stale. The upgrade to AMOLED was a welcome one and the TrueDepth camera/animoji seem fun. It's damn expensive though. Not that Apple's phones were ever cheap, but the X is a hard hit to the wallet - especially if you're paying in euros...
Source: http://www.gsmarena.com/weekly_poll_results__iphone_x_on_top-news-27395.php