Spotify has sent invitations out to the press for an announcement that's taking place in New York City. The event invitation only says "Spotify invites you to a news announcement. Morning of Tuesday, April 24 New York City". The invitation has a gradient blue background, so there isn't even a hint as to what the "news announcement" is all about. If recent reports are anything to go off of, there are a couple of plausibilities. Not long ago, a small number of users reported a feature that was being tested by Spotify: a voice interface that would make it easier for folks to navigate around...
Source: https://www.gsmarena.com/spotify_holding_a_news_event_on_april_24_in_nyc-news-30455.php