Last year the Galaxy Z Flip Thom Browne edition sold out quickly, the Z Fold2 Thom Browne edition proved popular too. These were available in only very limited numbers, however, they are highly sought after – e.g. Samsung produced only 5,000 units for South Korea, but received 230,000 registrations from people wanting to buy a Z Fold2 customized by the designer. So, these are prestige items designed to create buzz around the product rather than offer a significant boost to the sales numbers. But buzz is good, so Samsung will be making a new limited edition this year – the Samsung Galaxy Z...
Source: https://www.gsmarena.com/the_samsung_galaxy_z_flip3_will_get_a_thom_browne_limited_edition_heres_what_it_might_look_like-news-49886.php