Apple has recently updated its Apple Store app and is giving away some freebies; the first free app is puzzle game Color Zen, which is normally 99 cents, and each week Apple will give away media from iTunes, an iBook or a new app. To load the content onto your iOS device, you need to be inside your local Apple Store. Those buying a new iOS device will have the free content installed by Apple Store employees during the personal setup process...
Source: http://www.phonearena.com/news/Apples-app-and-content-give-aways-designed-to-lure-customers-to-the-Apple-Store_id46018
Source: http://www.phonearena.com/news/Apples-app-and-content-give-aways-designed-to-lure-customers-to-the-Apple-Store_id46018