Based on the various leaks and inside info that we had gotten over the past couple of months, we basically knew what to expect with the Motorola Moto X. We knew about the customization options, and the color choices. We essentially knew what to expect from the spec sheet. And, we even basically knew what the hardware itself would look like...
Source: http://www.phonearena.com/news/The-battle-of-potential-vs-need-Moto-X-and-the-Samsung-Galaxy-S4_id45959
Source: http://www.phonearena.com/news/The-battle-of-potential-vs-need-Moto-X-and-the-Samsung-Galaxy-S4_id45959