One of the main pillars that supports Google's advertising business is location services. As much as Google relies on search history, and other information to serve you ads, the ads of the future are going to be part of Google Now or Google Maps/Waze, and rely on serving you ads for things nearby. But, ads isn't the only service that gets better with location, and Google has a new patent to help alter your phone security based on location...Source: http://www.phonearena.com/news/Google-patent-aims-to-change-your-phones-security-settings-based-on-your-location_id46673
