Android may be an open platform, but the Google Play Store does have rules that developers must follow; and today, Google updated those policies. There are a number of changes and clarifications to the policies, and some are very welcome changes. The biggest new change is that Google is now banning apps that generate ads masking as notifications...
Source: http://www.phonearena.com/news/Google-cracks-down-on-notification-tray-ads-and-in-app-billing-in-new-Play-policies_id46722
Source: http://www.phonearena.com/news/Google-cracks-down-on-notification-tray-ads-and-in-app-billing-in-new-Play-policies_id46722