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If you've never heard of Gazelle, you probably still have your OG Motorola DROID as your daily driver, or you don't watch too much television; Gazelle is a company that will pay you cash for your old smartphone. Usually once a year, when the next iteration of the Apple iPhone is announced, Gazelle spends the big bucks to advertise on television...
Source: http://www.phonearena.com/news/Gazelle-Samsung-trade-ins-toward-Apple-iPhone-5s-and-Apple-iPhone-5c-up-210-over-launch-weekend_id47780