For years now, each new entrant into the mobile arena has had to go through a sort of a rite of passage ritual, regardless of whether its creators believe it deserves a chance by virtue of the brand it represents...
Source: http://www.phonearena.com/news/Kindle-Fire-HDX-7-vs-Nexus-7-2013-vs-Apple-iPad-mini_id47746
Source: http://www.phonearena.com/news/Kindle-Fire-HDX-7-vs-Nexus-7-2013-vs-Apple-iPad-mini_id47746