On Monday, the long awaited BBM for iOS and BBM for Android apps launched from iTunes, Google Play Store, Samsung's app store and BBM.com; downloading the app merely allowed you to use your email to grab a place 'in line' and await your turn to register and activate the application. BlackBerry did not want a rush to activate overwhelming its servers. Those who had pre-registered with BlackBerry were allowed to use the application immediately...
Source: http://www.phonearena.com/news/BBM-for-Android-scores-at-least-1-million-downloads-BBM-for-iOS-is-number-two-at-iTunes_id48587
Source: http://www.phonearena.com/news/BBM-for-Android-scores-at-least-1-million-downloads-BBM-for-iOS-is-number-two-at-iTunes_id48587