Sometimes the truth doesn't set you free. Eventually, Apple's 64-bit A7 processor will provide real benefits, but right now it is mostly a gimmick. Unfortunately, while we in the media are allowed to say that, but Qualcomm's now ex-senior VP and chief marketing officer Anand Chandrasekher said the same, and the fallout has been pretty harsh for him...
Source: http://www.phonearena.com/news/Qualcomm-exec-who-called-Apples-A7-a-gimmick-has-been-reassigned_id48736
Source: http://www.phonearena.com/news/Qualcomm-exec-who-called-Apples-A7-a-gimmick-has-been-reassigned_id48736