Since the two new iPhones were released just about one month ago, the official ads from Apple have been exclusively focused on the iPhone 5c and not the higher-end iPhone 5s. The general theory is that Apple wanted to make sure its 5s production issues and supply were ironed out before starting marketing campaigns, and it looks like that time has come...Source: http://www.phonearena.com/news/First-iPhone-5s-commercial-sells-the-gold-experience_id48482
