When we first showed you pictures of some of the parts used in the gold Apple iPhone 5s, we called it a champagne color; it seems that Apple actually had a more interesting name for the handset, the "Kardashian phone". This interesting information comes by way of a report in the New York Times, not the National Enquirer. The name was used by Apple employees during the entire design process...
Source: http://www.phonearena.com/news/Gold-Apple-iPhone-5s-known-as-Kardashian-phone-in-Cupertino_id48468
Source: http://www.phonearena.com/news/Gold-Apple-iPhone-5s-known-as-Kardashian-phone-in-Cupertino_id48468