Unsure if any of the media was supposed to know about it, Apple (allegedly) sent an email to a French news outlet saying "Do not miss this event, a selection of new Beats by Dre products will be revealed by September 7th, 2016." Apple's new iPhone 7 will likely not include a 3.5mm headphone jack, so it's not clear as to what Apple will include with the new iPhone when it comes to replacing the a pair of earbuds that every iPhone model came bundled with. There are mixed rumors of Apple including a pair of regular earpods with a lightning plug instead of the regular...
Source: http://www.gsmarena.com/apple_accidentally_tips_off_beats_product_to_be_announced_on_sept_7-news-20287.php