Everyone knows that headphones with gold-plated cables just sound better. So what if someone, say Sony, were to gold plate a whole music player? Well, for its 70th anniversary, the legendary company decided to indulge and go wild with noble metals. The Walkman The NW-WM1Z Walkman - "Not just a player but an instrument" - is the result. Its oxygen-free copper chassis has been gold-plated to minimize magnetic interference, contact resistance and oxidation. There's a WM1A variant coming a few months later, but it's cheaper and lacks the gold plating (hey, you can listen like a king or...
Source: http://www.gsmarena.com/sony_goldplates_a_walkman_for_high_cost_high_quality_sound-news-20280.php