While it didn't bring any new devices, OnePlus was at IFA, including co-founder Carl Pei. He revealed something potentially even more exciting than a phone - OnePlus will open a brick-and-mortar store in Paris soon. OnePlus has been all about efficiency since its inception, which means focusing on online sales. The OnePlus 6 already has some retail presence in France, due to a partnership with carrier Bouygues (the phone is in around 20 stores now, but will expand to many more). But this will be a true OnePlus store and it will open in time for the next major launch, says Pei, likely...
Source: https://www.gsmarena.com/oneplus_will_open_a_store_in_paris_france-news-33050.php