Smartphone makers often adopt a similar strategy when it comes to product cycles - they launch a smartphone generating a lot of buzz in the beginning, but after a while, everyone starts losing interest in the device over the months. So to create a new hype, OEMs announce a new color version of their smartphone in hopes of making it in the news. It's exactly the case with the ZTE nubia Red Magic - a gaming smartphone announced in April this year is currently up for pre-order offering a cool new color called "Flame Red" and it sells only with 8GB of RAM and 128GB of storage. Of course,...
Source: https://www.gsmarena.com/zte_nubia_red_magic_in_flame_red_color_is_up_for_preorder-news-32967.php