There's a whole lot on customization options like yellow shoe laces matching the chair color, coffee art hinting that your phone should be more customizable than a cup of Joe. All in all, in line with the slogan "the first smartphone that you can design yourself"...Source: http://www.phonearena.com/news/Motorola-keeps-on-teasing-the-fast-camera-and-customization-options-of-the-X-phone_id45600
