Despite the message that you may take away from a "Scroogled" ad from Microsoft, Google doesn't gather your data purely for profit. It is also gathered in order to build new services that will benefit you. On one hand, Google will gather your data in order to target ads more effectively and earn more money from those ads, but on the other side you get services like Gmail, Maps, YouTube, Drive, and Google Now without having to pay...Source: http://www.phonearena.com/news/Google-planning-opt-in-Mobile-Meter-to-offer-rewards-for-sharing-usage-data_id48284
