Scroogled ad campaign works; 53% of viewers have new feelings toward Bing

Since last November, Microsoft's Scroogled ad campaign against Google has highlighted some actions that are not exactly consumer friendly, according to the guys in Redmond; we're talking things like mixing paid ads with search results, leaving ads in Gmail accounts, and other actions not considered customer friendly. The original idea behind the campaign was to get people to switch to Bing for their everyday search needs...

Source: http://www.phonearena.com/news/Scroogled-ad-campaign-works-53-of-viewers-have-new-feelings-toward-Bing_id48337

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