When the Motorola Moto X was first launched this past Friday, there were early questions as to why it was impossible to purchase a customized Moto X at full retail. At the time, customers were only allowed to either buy a woven black/white model from an AT&T store, or get a customized Moto X on contract. Well, whatever the reasoning, the restrictions on the Moto Maker tool have been lifted...Source: http://www.phonearena.com/news/Moto-Maker-now-accepting-online-orders-and-full-retail-purchases_id46815
