Verizon wasn't going to allow its competitors to give its customers the opportunity to score more frequent upgrades of new handsets without offering a plan of its own; launching today is the Verizon Edge program that gives those using the nation's largest carrier the opportunity to pay more money in return for more upgrades to new handsets...
Source: http://www.phonearena.com/news/Verizon-Edge-is-launched-allows-customers-to-upgrade-to-a-new-phone-more-frequently_id46770
Source: http://www.phonearena.com/news/Verizon-Edge-is-launched-allows-customers-to-upgrade-to-a-new-phone-more-frequently_id46770