The BlackBerry messenger, one of the most popular instant messaging services, had announced its arrival on iOS and Android platforms earlier, but it looks like manufacturers are already warming up to the concept of pre-loading it on their devices. Micromax is the one of the first manufacturers to announce that it will pre-load BBM on all of its Canvas Smartphones starting from the first week of October. But of course existing users too, can download the BBM app through the play store, irrespective of the device they own. It is well known that Micromax has its own instant messenger too, called HookUp, which is pre-installed on all Micromax devices, but this announcement might have just signaled the end of it. As it is, it wasn't used much, owing to the popularity of other messengers like Whatsapp, WeChat and Hike, but to know that BBM is now here, it might as well be the end of HookUp. On the announcement, Deepak Mehrotra, VP, Micromax says - We have built a strong mobile ecosystem for our users, which not only drives them to buy our products, but also builds a connection with the brand by massifying and democratizing technology in India. Bringing one of ...Source: http://www.fonearena.com/blog/82398/micromax-to-preload-bbm-on-all-its-canvas-smartphones.html
