Twitter's a great place for keeping up with online trends and consequently, a great medium for setting them - a fact that Twitter's advertising clients know too well. With First View, the social giant aims to open up a whole new area of possibilities for social marketing. The idea is simple - give an advertiser the exclusive rights to the very top advertising spot in the timeline. This theoretically means that every time you open the app, or log in on the website, you will be greeted by said sponsored content. This is quite a powerful outlet, so we can only imagine it won't sell cheap at all. Also, most likely to prevent user annoyance, Twitter will be limiting each advertising deal to 24 hours, after which it will be substituted for another one, which will get absolute rights to the spot for another 24 hours and so forth. The ad itself will have text and also a promoted video, which, by the looks of it, will autoplay - an even better attention-drawer. The new First View feature won't be available to everyone at launch. Instead Twitter intends to test it out with a circle of its "managed users" in the US, or in other words, major advertisers. A global rollout is scheduled for the coming months. Source |...
Source: http://www.gsmarena.com/twitters_first_view_lets_advertisers_reserve_a_top_spot_is_your_timeline_for_24_hours-news-16527.php
