People don't like being told what to do - even if you tell them to put away a potential fire hazard. Samsung officially canceled the Galaxy Note7 and asked buyers to power off their units and send them back according to instructions (including special shipping). That was several days ago and yet the number of users of the Note7 keeps growing - this Sunday it peaked at 10% higher than when the cancellation was announced. You can see that after the first recall, the usage dropped off almost instantly, rebounding as replacement units started arriving. No such slump is seen here, even...
Source: http://www.gsmarena.com/despite_second_recall_galaxy_note7_usage_numbers_continue_to_rise-news-21070.php