Google is really dedicated to the Pixel (XL) phones this year. If the huge ads popping up all over major cities around the world was no indication, then perhaps the fact that Google is already advertising in newspapers and has several video ads out already could mean that Google is committed to the Pixel phones and competing alongside the iPhone. All video ads so far generally have seen a similar theme. Rather than showing off any specs, cameras or features, the phone is advertised as a cohesive experience rather than as part of the spec race. Much like the iPhone. The ads start off...
Source: http://www.gsmarena.com/google_uploads_two_more_pixel_ads_ahead_of_launch-news-21037.php
