CES brought a couple of new smartphone entries into the US market. Notably, a couple of smartphones, both from Chinese phone makers, in the ultra-value segment (sub-$300). Honor had already announced the Honor 6X a few months before it brought the 6X to the States at the CES announcement.
Source: http://www.gsmarena.com/honor_6x_vs_zte_blade_v8_pro-review-1594.php