Huawei introduced Honor as a separate brand that is online-oriented and now Oppo is doing the same. The company is already a key player in the offline market in India, but in order to boost its online presence and sales, it is introducing the brand realme. The first phone from it will appear exclusively on Amazon India and is called realme 1. It's not an entirely new device, though - just a rebranded Oppo A3. The company takes a dab at Xiaomi and lists the Redmi 5A with a "Generic Design" slogan and asking the question "Do all affordable phones look the same?". On the other side we see...
Source: https://www.gsmarena.com/oppo_launches_a_subbrand_called_realme_arrives_first_in_india-news-30153.php