The AI race is a rather interesting one, mainly for its dynamic and multi-faceted nature. While most still tend to associate the term AI with voice assistants, their various quirks and hardly universal appeal, the tech industry, as a whole, has been making serious strides behind the scenes, optimizing all sorts of task, like image recognition and graphics rendering, using the tech. The hardware backing for such efforts might still be in its infancy, but major players need to jump on the band wagon nice and early, so as no to be left out. And, believe it or not, Samsung...
Source: https://www.gsmarena.com/the_samsung_galaxy_s10_will_likely_have_a_dedicated_ai_unit-news-33629.php