Whether you personally appreciate it or not, there is no denying that Sony has a fresh and bold new design direction for its latest batch of handsets. 21:9 cinematic aspect, of course, being the spotlight feature shared across most of the new lineup, including the premium Xperia 1, as well as the mid-range Xperia 10 and 10 Plus. However, 21:9 is just the tip of the feature iceberg, especially when it comes to the Xperia 1. And it's Sony's marketing job to convey that to prospective buyers as best it can. The set of YouTube videos it just dropped is a pretty good...
Source: https://www.gsmarena.com/sonys_press_videos_for_the_new_xperia_1_10_and_10_plus_are_up_on_youtube-news-35694.php