While known for their hardware devices, Xiaomi actually relies heavily on its internet services to stay afloat. According to the company's 2018 financial report, internet services racked in CNY 16 billion ($2.38 billion) with CNY 10.1 billion coming from ad revenue. While Xiaomi users have complained on numerous occasions about intrusive ads across MIUI, its apparent that ads are important for the company's bottom line. The company is likely to stick to this model, but CEO Lei Jun promises Xiaomi will make changes to ad placement. Xiaomi's CEO has reportedly been in talks with the...
Source: https://www.gsmarena.com/miui_to_add_new_features_and_cut_intrusive_ads_says_ceo_lei_jun-news-36356.php
