Apple CEO Tim Cook sat down with German publication Stern to talk about the new iPhones and the Apple TV+ service. This was during a visit at the Blinkist office, a Berlin-based startup that summarizes non-fiction books. However, the conversation wasn't just about the new app, it kept coming back to Apple's pricing strategy. "We always try to keep our prices as low as possible and fortunately we were able to lower the price of the iPhone this year", said Cook. Indeed, the iPhone 11 is €800, €50 down from the price of the XR last year. Also, TV+ is €5 a month compared to Netflix's...
Source: https://www.gsmarena.com/we_always_try_to_keep_our_prices_as_low_as_possible_says_apple_ceo_tim_cook-news-39445.php
