Apple's iPhone is one of the most popular items going into the holiday season - especially since the newest ones arrive in the beginning of the fourth quarter ever year. According to a research report from CIRP (Consumer Intelligence Research Partners), 69% of iPhones sold in in the US in Q4 were of those released in 2019. The iPhone 11 was the most popular at 39%, while both the iPhone 11 Pro and iPhone 11 Pro Max each accounted for 15% of sales. This is an interesting shift considering the iPhone XS Max heavily outsold the iPhone XS. It's likely that many with the iPhone X are upgrading...
Source: https://www.gsmarena.com/apple_iphone_11_trio_makes_up_69_of_smartphone_sales_in_q4_of_2019-news-41117.php
