According to Mark Gurman's Bloomberg newsletter, Apple is seriously considering an iPhone Ultra model. This model will sit above the Pro and Pro Max models and would be even more expensive. Gurman cites Tim Cook's answer to investors on whether the iPhone's rising average price was sustainable. Cook said that people "are willing to really stretch to get the best they can afford in that category". Cook reportedly sees the iPhone as "integral" to people's lives - they use it to make payments and store banking data, control smart-home appliances and manage their health. Apple is reportedly...
Source: https://www.gsmarena.com/apple_is_exploring_the_idea_of_an_iphone_ultra_in_2024-news-57455.php
