The aptly-named Drync app was released yesterday, and it allows you to snap that bottle of wine in front of you, scan and recognize the label, then offers you purchasing alternatives, simple as that...
Source: http://www.phonearena.com/news/Drync-ers-of-the-world-unite-New-app-lets-you-scan-discover-and-ship-wine-directly-to-your-house_id46424
Source: http://www.phonearena.com/news/Drync-ers-of-the-world-unite-New-app-lets-you-scan-discover-and-ship-wine-directly-to-your-house_id46424