This may not come as a surprise, but it also may not be something that you would normally consider: brand recognition helps to sell products, even if the products are about as different as you can get. Sony has always been a company that relied on this because it offered products from TVs, to audio equipment, to cameras, mobile devices, and gaming consoles. Well, it seems that mobile brand recognition has been helping Samsung and LG to sell more appliances...Source: http://www.phonearena.com/news/Mobile-brand-recognition-helps-Samsung-and-LG-sell-appliances_id46135
