It has been confirmed that the Motorola Moto X will eventually be sold through the Google Play Store, but the original report that we heard made it seem as though the Moto X would be sold as part of the Google Edition lineup. If this were true, it would mean that it would have the extra Motorola features stripped out, and it would be running pure stock...
Source: http://www.phonearena.com/news/When-the-Moto-X-hits-the-Play-Store-it-will-not-be-Google-Edition-pure-stock_id46248
Source: http://www.phonearena.com/news/When-the-Moto-X-hits-the-Play-Store-it-will-not-be-Google-Edition-pure-stock_id46248