Oculus pushed an update to its games store that requires users to have a Rift connected to download games. Previously, one could download any of the Rift exclusive titles from Oculus' store even without owning a Rift, which enabled users to run the games on the HTC Vive using third party software like Revive. However, with the latest update, the store now requires users to have a Rift to download the games. It doesn't precisely stop you from running it on other devices, but you will also need to have a Rift along with the Vive to be able to download the games. This is in stark...
Source: http://www.gsmarena.com/oculus_store_update_prevents_games_from_running_on_nonrift_hardware-news-18345.php