If you haven't heard of Pokemon Go yet, then you probably don't go online or outside, or just happen to live under a particularly secluded rock that at this point, we frankly wouldn't mind crawling under as well. Whether you have given in to the retro-fueled, augmented reality craze or are still holding your ground, there is no denying the fact that Nintendo and Niantic really hit a homerun this time around, the scope of which nobody could have predicted. And, it's not only about money either, although Nintendo stock has officially seen a record-breaking 50% sore in price since the launch...
Source: http://www.gsmarena.com/roundup_the_pokemon_social_phenomenon-news-19447.php