Following some leaks about Project NEON, Samsung unveiled the project at CES, developed by Samsung-backed STAR Labs. NEON is a digitally generated human that can visually look and emote like a human that STAR Labs calls an "artificial human". These human-simulations are powered by STAR Labs' Core R3 platform(they are Reality, Realitime, and Responsive) while SPECTRA powers the NEON's Intelligence, Learning, Emotions, and Memory. The idea for NEON is they might be used as an artificial service representative or a concierge. In the near future, one will be able to license or subscribe...
Source: https://www.gsmarena.com/samsung_announces_project_neon_realistic_digital_humanoid_avatars-news-40918.php