Apple has partnered with Burberry for a runway footage from its Monday, September 16th London show, called Prorsum, which will be streamed live from Hyde Park there. Cupertino is actually lending the fashion house a bunch of the new iPhone 5s models to demonstrate pre-release what the upgraded 8 MP iSight camera is capable of...Source: http://www.phonearena.com/news/Apple-lends-Burberry-the-iPhone-5s-for-a-fashion-show-capture-to-demo-the-new-iSight-cameravideo_id47414
